Online reviews found on websites like Google, Yelp, and others provide a quick snapshot of your business to visitors seeking your products and/or services. Online reviews are a good way to gauge what customers enjoy about your business the most, but there may be some downsides. The main one is that people who leave feedback usually complain and happy customers sometimes stay silent. This gives you an inaccurate view of the quality of your product and could affect its rating.
Some people only read the reviews they think sound good while ignoring the negative ones. However, while some of our customers are happy, others might be dissatisfied.
We suggest 3 methods:
1) Connect with the customer
It’s very rewarding to turn an angry customer into a happy one. Most consumers will be willing to give the vendor another chance if they're happy with what they receive. When you receive feedback that is less than positive it can be hard to know what to do with it. A recent example of this might be a review on your restaurant that you feel is undeserving of its 1-star rating. Rather than getting angry with the reviewer, consider the possibility that they might have hit on some valid points in their critique, or identify opportunities for continuous
2) Focus on producing positive reviews
Take the opportunity to invite happy customers to share their experience with others. Chances are, the happy customer would be more than happy to do so. For their time, perhaps you could offer them a discount next time they buy from you.
3) Make the good outweigh the bad
You DO have Facebook and Twitter followers, don't you? These followers are part of your online community and by liking/following you they’ve made it public that they’re in your corner. Reach out to them – ask them if they are willing to write positive reviews of your business online. If you need to be able to respond to negative reviews, this is a great way to do so or they can also be seen as an opportunity for growth.
Reviews are a huge part of any company’s marketing strategy. If what you’re producing online doesn't meet expectations, then your potential consumers will likely be unhappy with your services. And if they are dissatisfied, then they will share their experiences publicly which can make or break the company either way.
Try and take control of your online reputation before it’s too late. At Caliph Digital - Website Design Edmonton, our SEO experts know exactly how to do that. Get in touch with us today for a free consultation.
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